The Billboard FutureSound Conference will be held November 17-18 at the Terra in San Francisco. This inaugural gathering will focus on bringing music industry, tech and finance leaders together to to define "the future opportunity of the digital music market for the artist, entrepreneur and rights-holder alike." Because of our media sponsorship of the event, we have 5 free tickets to giveaway.  Here's how to win:

Submissions must be prior to 5PM ET 10/18/2011. 

In the comments section below, tell us what development - good or bad - in music industry during the last decade has surprised you the most? For example:

The death of the album? The rise of Apple as a music powerhouse? Ian Roger's being nominated for an MTV O Award for  Hottest NILF?

If you want to comment and can't attend, just let us know in your post. We'll include all the best answers in a future Hypebot story.

What development - good or bad - in music industry during the last decade has surprised you the most?