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Why Fan Funding Encourages Active Audiences

image from dirtymartini.files.wordpress.com This Kickstarter campaign video is impressive. It eloquently explains to fans why their support is important. The artist describes how the record industry has shifted and encourages his audience to become active participants in their cultural lives. Whether you agree with the premise of fan funding or not, this video makes a compelling case. Fans are the new record labels, at least for some artists. Watch below:


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