Until recently, most businesses aimed to market to the masses instead of to smaller groups. With all the shifts in consumer culture, people have realized that being risky and finding super fans are better than playing it safe. Now the question is: Who cares about your music and how do you find out who these people are? On Music Think Tank, Darren explains the importance of super fans and how to find them.

“This shift not only affects our buying habits, but also how we connect and build customers (or loyal fans).” (Read On)