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What Physics Can Teach Musicians About Marketing

194019_254x191(UPDATE)  In this TED talk, Dan Colbey, appointed director of marketing at Google for central and northern Europe, instructs us, and musicians included, what physics can teach us about marketing. His first point highlights the connection between Newton’s Law and branding. To which he explains that, “The more massive a brand, the more baggage it has, the more force is needed to change its positioning.”


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