What If Radiohead And TOMS Shoes Had A Musical Love Child?
Andy Rogers posted an interesting concept of melding the business models of Radiohead and TOMS shoes together on Music Think Tank. The TOMS shoes business model is founded on a simple premise: With every pair you purchase, TOMS will give a pair of new shoes to a child in need. Radiohead utilized the ‘name-your-own-price’ model to launch their album, In Rainbows. Rogers combined the two businesses together and made a buy one, give one free album where fans could pay any price. Read on to see how Rogers is using the business model:
“It has to be win-win-win, i.e. it needs to be good for the cause, good for your audience and lastly good for you - it should reflect your values.” (more)