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Warner Nashville Tries Cutting The Album In Half

image from rrframing.com Sales of full albums are falling faster than an Olympic ski racer on an ice covered slope.  And then time between releases can leave too-long gaps in the marketing cycle. 

Warner's Nashville is looking for an answer by dividing Blake Shelton's "Hillbilly Bone" as a "Six Pak," a 6 song album of new material to be released on March 2 followed by another six-song release in August.  Pricing, which could be the key to the experiment's success, is not yet available.

Warner Music Nashville SVP of Sales & Marketing Peter Strickland told Billboard that the Six Pak will enable artists "to deliver music to [fans] on a much more regular basis at a value price package."


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