At the end of June, Tom Conrad, the CTO of Pandora, held a talk at Digg, where he outlines the difficulties and windfalls that the company experienced during their transition onto mobile devices.  As Blogger Kent Rahman writes, the talk details 5 broad lessons the company learned in this time period, and how they affected Pandora's foray into mobile:

1. Know Your User
2. Free Matters 
3. Good User Experience
4. First Mover Not Necessarily a Factor
5. Focus On Device Hardware

View the talk after the jump: