The number of online options available to help create, distribute, market and sell music can be overwhelming.  Navigating through the maze is a large part of why Hypebot was created. Hypebot is a filter, and the answer is not to use everything, but rather those that fit each artist.  Time, comfort with technology and cost should all be considered.  But most importantly, ask where are the fans and can this help reach them? Using deadpan (or maybe uncomfortable) delivery, this music marketer runs down the myriad of available music technology services and offers an alternative.

Watch: The New Digital World