Value-Added Music Gets A Logo
The Deluxe Product Workgroup which created the campaign includes representatives from NARM member companies and organizations including: Amazon.Com, Anderson Merchandisers, Best Buy Enterprise, Music Monitor Network, Sony Music Entertainment, Trans World Entertainment, Universal Music Group Distribution, and WEA Corp.
“We applaud the efforts of the Workgroup and are excited to be introducing this new promotional tool to the industry,” said NARM President Jim Donio. “We urge the industry to use the logo on product, in advertising and with other promotional media to highlight deluxe music product.”
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