Trust & The Social Consumer
If you subscribe to the concept that (at least sometimes) the band is a brand and the fan is at their core a consumer, there is something to be learned from the new Nielson Consumer 360 study.
"Consumers expect brands to be listening,” Pete Blackshaw , Nielson EVP of Digital Strategic Services concluded in summing up the new study. “It’s a no-blink environment.” Consumers aren’t always paying attention to your marketing message, according to the study, but they're always paying attention to each other. Loyalty is in no way a lock for today’s consumer who is constantly reevaluating. In this new environment friends and family followed by social media and bloggers have considerably more influence than traditional media.