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Toby Benson Of Complete Control On Remix Swaps

#SXSW

IMG00195-20100317-1451 Two questions for Toby Benson of Complete Control Management. Clients include Tiesto, Shuttle, Body Language.

Hypebot: What do you consider the most promising creative use of social media for you artists?

Toby: Absolutely it's with remix swaps. Its all about the relationships/friendships these artists create with other artists. Once the remix is created I am able to partner with the other management teams and take the remix and via any blog aggregator shop the remix exclusives to blog to find the best way to crosspolinate different demographics. 

Hypebot:  How would this strategy apply to non-electronic acts?  

Toby:  It would apply the same way when one rock band covers another. The artist can seek out relationships that expand their fanbase and both groups benefit from each others fans being exposed.

Photo: Toby Benson and Lee Anderson of AM Only.


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