It may not be glaringly obvious, but my real mission right now is to help musical artists launch their careers. I want to help musicians who don't have much experience or much money get a better handle on their sound. Since I'm not a manager or agent or record executive my role is to help you make higher quality sounding records. As I read the three sentences above I noticed one word that keeps popping up. That word is "help". Musicians, I want to help you. Really. That's it. So what am I getting at you ask?  I want to talk to you about the concept of FREE.

Chris Anderson, Editor In Chief at WIRED magazine, came out with a book this week titled Free! Why $0.00 Is the Future of Business. But that's not what I'm writing about, yet it is what I'm writing about. Here's my point.

I have offered my services to many, many people for free. FREE! And only a handful of people are willing to take advantage of this offer. Why is that?

I know I'm no Pensado, Maserati, Lord-Alge (Chris or Tom), Marroquin or Tan. But unless you've worked with me and had a really bad experience why wouldn't you take advantage of a free offer? I have to admit that I've only offered this at my place of business - about 1,200 people - but there are A LOT of musicians there yet most do not reply to my ad. So I'm wondering, do most people see free as being synonymous with cheap? If I posted an ad for $75 mastering per song do you think I would get more replies?

What do you think?