Survey: Youth 12-24 Go To 50% Fewer Concerts Than They Did A Decade Ago
Income from touring was supposed to help make up for falling artist income from recorded music sales; and more than one label 360 deal has been calculated on the same premise. But a new Edison Research survey of 12 to 24 year olds shows that ticket sales may not produce the future revenues that so many are aiming for.
Infographic: 2000 vs 2010 Concert Attendance For 12 - 24s
In 2000, 24% of fans age 12 - 24 went to three or more concerts a year. Now on 12% do. In fact, the number of young people that will not attend any concert in a year jumped from 43% to 64%. Edison blames the economy, but a broader array of factors including increased competition from other entertainment sources and high ticket prices and fees may also be play a role in the decline.
Read the full Edison survey.