"I come from a land which is more known for Pirate Bay, Kazaa, all those inventions, and I just refuse to believe really that the music industry, while people are listening more to music now than ever before... is in decline. I just really believe that if we create the right product, which is better than piracy, that people will come," Daniel Ek of Spotify told Fortune's Andy Serwer at Brainstorm Tech in Aspen. WATCH THE VIDEO:
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