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Spotify Gets A Major Upgrade Unifying Cloud & iTunes Playlists In A Single Player

Details & A Video Introduction

image from www.spotify.com (UPDATED) After six months of development, Spotify has released a major upgrade that allows users to import tracks from their download library into the Spotify player along with a new Spotify Social feature that encourages music discovery. Users can friend each other to share tracks and there is full Facebook integration, all within the Spotify player. The result is a more unified music experience which for Spotify means additional opportunities to deliver ads.

A recently introduced iPhone app allows playlist downloads for offline listening. Now paid Spotify users can enjoy cloud-based music streaming, digital downloads, playlists, wireless sync and offline listening - all in a single player that looks and feels a lot like iTunes.

The gain for labels, says Spotify, is that greater engagement leads to more music sales. But that has yet to be proven, which U.S. users even more frustrated; as the record labels blocking their way wait for proof that Spotify can someday deliver significant payouts.

Video Of The New Spotify:


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