Sony Launches Ariama Classical Retail Site With Some Features Others Should Copy
Sony Music Entertainment continues its campaign to drive purchases back to its own branded retail outlets with the launch in public beta for Ariama.com, their new classical music online store. 50 major and independent labels are selling CDs, MP3s and lossless digital downloads. In addition to offering a mix of physical and digital goods in one place, what sets Ariama apart are powerful each and discovery tools designed specifically for the needs of classical music shoppers.
A rich search function extends beyond the limited track/artist/album filter options and offers users the ability to browse and filter music by important elements like composition, period, instrumentation, conductor, ensemble, and solo.
"We are thrilled to announce the beta launch of Ariama.com," said Thomas Hesse, President, Global Digital Business, US Sales, and Corporate Strategy, Sony Music Entertainment. "We think classical consumers are an important under-served segment of the music buying population," said Thomas Hesse, President, Global Digital Business, US Sales, and Corporate Strategy, Sony Music Entertainment. "We have designed Ariama as the answer for fans experiencing an increasingly difficult time finding compelling retail options for classical CDs and downloads."