The live music industry (promoters, club owners) has, in my experience, been slow to adapt to the new realities of marketing. Ineffective strip ads and radio campaigns are finally being replaced by more nuanced marketing: targeted email, social media, even GroupOn. Studies by ticketing companies like Evenbrite and Ticketfly have proven that social media sells tickets. In this video from Billboard's recent Talent & Touring Convention, Songkick CEO Ian Hogarth shares his vision of modern live music marketing. WATCH: