Social Is Not Just About Sharing, It’s Also Commerce
Michael Brandvold introduces the new tool, CommerceSocial, that allows for artists to sell their music directly to fans on a Facebook post. This innovative tool utilizes word-of-mouth recommendations that are popular on social media websites like Facebook or Twitter. Fans can buy music on Facebook and share the product on their walls. CommerceSocial works on other social media websites as well so artists can post their stores wherever fans are.
“This mini shopping cart allows the fan to instantly make a purchase right in the Facebook Wall… while they are still the most excited and interested in the product.” (Read On)