Should brands be sponsoring artists?

Being that my day job is in the advertising industry I’ve heard a lot of talk over the last year or so about brands becoming music labels. Basically the idea is to sponsor an artist in one form or another. Some examples may be to use these artist songs in broadcast advertising or have the brand sponsor their artists tour.

I have to say that when I first heard this I was very skeptical that it would ever work. But that’s why I don’t work on the ad side, I work on the technology side. That being said, here’s a concept being put into place today by Microsoft. I’m still not sure it will work, but someone is betting a bunch of money that it will.


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