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Seth Godin: Why Artists Think It’s Safer To Fail Small

image from www.catalystmarketers.com Seth Godin gives a speech on how artists sabotage their work. They follow the pattern and attempt to fail small. Why? Their lizard brain tells them to; it's the resistance. The thing that tells them to make it so they don't end up a failure, starving, or worse, dead. At the last minute, most artists will take a half step back and take that compelling elements out of their music because it's safer to fail small. The resistance causes them to compromise truly great music and settle for an album that's good enough.


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