Seth Godin: Watch The (Music) Money
"If you're in the music business but you never buy tickets or downloads, can you really empathize with the people you're selling to?...Money is more than a transfer of value. It's a statement of belief. An ad agency that won't buy ads, a consultant who won't buy consulting, and a waiter who doesn't tip big—it's a sign, and not a good one."
- more on Seth Godin's blog