It's not revolutionary, but it is refreshing. Rather than use another insincere pop star sharing a phony personal moment, Rhapsody's new TV ads feature four music fans engaging with the service and discussing how music motivates them on a daily basis. Rhapsody announced a casting call in mid-October on its Facebook fan page and the commercials have just started running on various Viacom properties, including MTV, VH1, Comedy Central and
Spike.