Orange Adds Singing Tweetagrams To Marketing, And You Can Too

/ By Bruce Houghton / in Music Business/ No comment

Audio Tweets: Personalized Fan Contact

(UPDATED) An ad campaign for U.K. telecom Orange puts a modern twist on the singing telegram. Tweet a message to anyyone adding the hashtag #singingtweetagrams. Orange picks the best and has accapella tri Rockabellas record them. Within a few hours Orange uploads the songs and tweets with a link, so it can be forwarded.

Video & Resources:

Several recently launched online services enable easy audio to tweet marketing: TweetMic and Chir.ps are both iPhone apps, and Audioboo is both web and app based.