One Band’s Actual Promo Strategy: Takeover iTunes, Make Fun Of Your Music Collection [VIDEO]

image from www.adweek.com UNLEASH THE PARISIANS AND LET THEM MESS WITH YOUR FAVORITE BANDS. DIGITALLY.  That's the headline on YouTube and that's pretty much the some total of the marketing strategy of French band The Parisians. Here's how it works: download 18 specially created covers into your iTunes, turn on the screen saver, they make fun of the covers next to them. Sounds confusing and stupid? Watch the video:


Leave a Reply

Your email address will not be published. Required fields are marked *

Message
Your Name *
Your Email *
Website

Contact us

ARE YOU IN NEED OF A QUALIFIED
POST PRODUCTION PARTNER?

JUST WANT TO SAY HELLO?

Send us a message using the contact form. We never pass up an opportunity to talk shop.

×