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On The Ground In Cannes For #MIDEM

Midem 2010 wallI arrived Cannes Thursday evening before the start of the MIDEM gathering. All the usual suspects are just starting to appear. The first thing that I noticed, however, was that their was no main sponsor billboard above the main entrance of the Palais. Perhaps its still to go up, but I remember the ,assive Napster banner being installed already in 2009.

Are the days of the massive flashy sponsorships over? The big parties have given way to smaller, and I think more fun gatherings like our Topspin Hypebot meetup coming on Tuesday. Sonicbids sure got their money's worth with their banners the only ones over the entrance.


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