OK GO Goes Viral Again With Help From State Farm
OK GO was one of the first bands whose success could largely be traced to YouTube and a self-made viral video. So bloggers went wild when a new OK GO clip was released in January with the viral embedding turned off. EMI and revenue sharing were blamed and the band let their displeasure be known to fans in an open letter that was just a little too careful not to upset anyone.
Just Like A Good Neighbor, State Farm Was There
Now OK GO is back with a new embeddable video for the same song thanks to a sponsorship deal with a State Farm Insurance who get a little bit of logo exposure early in the clip. And just 72 hours after posting, the new viral video is over 800,000 plays on YouTube alone.
Perhaps every brand and ad agency should hire someone to surf the web all day looking for public mistakes by other corporations that they can correct and share karmic credit for.
Watch the new video: