The Internet and Mobile TV platform Babelgum has created a viral video parody of the group OK GO called "Giant Pie."  Blogger Brenna Ehrlich over at Mashable suspects that the parody is meant to send two messages:

1. OK Go’s videos have become ridiculously complicated.
2. Their music matters less than said videos.  Sound familiar?

"A lot of bands have instruments, not many bands have really good videos."