If nothing else, NuMuBu, self-described as “The Music Industry Network,” certainly has some very ambitious goals going for it and, in theory at least, has orchestrated a semi-elaborate system to help fulfill them. Of course, what site these days doesn’t promise to “empower” artists and musicians? Oh. All of them.

"NuMuBu makes me feel extra skeptical."

If you watch the video on their site; they have a rather nuanced, yet severely naïve perspective on what’s happening to the record industry in the digital age and how they’ve ever so conveniently positioned themselves to fulfill every single need of the up-and-coming artist. Wait a second. So, artists will no longer need a record label, distribution deals, a degree in marketing, or a lot of money? All they need (now) are some recorded tunes, a computer, and some time, and NuMuBu.

That’s it; indie music success. I guess, call me crazy, but if it were that easy, maybe things wouldn’t be so confusing. And just maybe, it’s a little misleading to promise artists that you are the do-all, be-all, end solution to their career, as if, you know, many, many other leading companies haven’t already spent years innovating in this space and making that happen. That's not to say that there isn't room for competition and that artists--of some variety--won't find this site useful; it's just that, for whatever reason, "NuMuBu" makes me feel extra skeptical.