The new Nielson Social Media Report shows again the growing dominance of social networks in general and Facebook in particular.  Highlights of “State of the Media: The Social Media Report" (Charts after the jump below.:

• Social networks and blogs continue to dominate Americans’ time online, now accounting for nearly a quarter of total time spent on the Internet
•  At over 53 billion total minutes during May 2011, Americans spend more time on Facebook than they do on any other website
• Tumblr is an emerging player in social media, nearly tripling its audience from a year ago

MORE:

• Nearly 40% of social media users access social media content from their mobile phone
• Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet
• 70% of active online adult social networkers shop online, 12% more likely than the average adult Internet user
•  Across a sample of 10 global markets, social networks and blogs are the top online destination in each country, accounting for the majority of time spent online and reaching at least 60% of active Internet users.

via Business Insider

via Nielson

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