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Next Stop Austin: Music Arrives At SXSW 2010

#SXSW - The film and interactive portions of SXSW 2010 have been going on for days, but now its music's turn. Patrick May and Mark Lourie of Hypebot's sister company Skyline Music are in Austin and will be contributing regular reports.

SXSW planes

"Finally getting a moment to look over and digest my schedule which starts at 8:45 am tomorrow morning with a mtg with the president of the Austin Music Foundation," writes May from his Blackberry. "It really starts to sink in that SXSW 2010 is going to take iron man stamina, both physical and mental." 

"I start to contemplated how long I can commit to each band especially when there a 4 bands to check out at the same time slot. Other industry types have started migrating as the away messages are becoming more frequent and the pace of incoming texts seeking arrival time info is picking up."

"SXSW.com has really improved its mobile capabilities and in addition to instant updates and schedule info there is a steady stream of tweets from users that is sure to help uncover some of the surprise guests before even SXSW announces."


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