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New Study Examines U.S. Twitter Usage

A new report from Edison Research/Arbitron Internet details Twitter awareness and usage of Twitter, as well as, demographics, behaviors, and preferences. Highlights of the online presentation (below):image from msn.lilianpacce.com.br
  • Awareness of Twitter grew from 5% of Americans 12+ in 2008 to 87% in 2010
  • Twitter still trails Facebook significantly in usage: 7% use Twitter while 41% maintain a profile on Facebook.
  • Two thirds of active Twitter users access social networking via mobile
  • 51% of Twitter users follow brands on social networks

Twitter Usage in America 2010 from Tom Webster on Vimeo.


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