Britney Spears Lady Gaga

A new ad from an Irish radio station shows a dead  body under the headline "Britney Spears Lady Gaga". the the word "spears" is intended as an action.  Though I'm not at all a Lady Gaga fan, the trouble with this kind of marketing is that, while it gets your attention, it tells you what the station is not, rather than what it is. In this instant information age not being something is no longer enough. (via Ads of the World)