New Marketing Study Shows More Content Could Mean More Fans
The results of a HubSpot study offers conclusions that can be as useful to musicians and labels, as they are to the traditional businesses surveyed. The study makes a compelling case that "more is better" when it comes to posting. Those that create more content, generated more traffic in return.
A summary of study findings:
- Companies that blogged 20 or more times in a month saw the most return in traffic and leads
- Companies with over 400 indexed pages generated the most traffic and leads
- Companies with over 31 landing pages generated the most leads (nearly 10 times that of the lowest, ‘less that 5’ category).
Of course, there is no guarantee that more traffic means more true fans, but its an important place to start.