New Book Gives 100 Insights Into Beatles’ Success

image from 3.bp.blogspot.com You took Marketing Lessons from the Grateful Dead.

Now two authors are hoping that you will enjoy 100 insights into the success and failures that occurred throughout the career of the Beatles. In Come Together, Richard Courtney and George Cassidy take a businessman's eye to one greatest rock acts of all time. The end result?

It's a twist of Seth Godin style writing and with loads of music fandom tied in. The authors talk to the reader as if they are a Beatle in their own little way and guide them through antidotes that will help them navigate their way to success.

There' s a bit of ad-nauseum to be experienced if books that talk to you, the reader, like you're a special snowflake make you grimace, but there's enough insightful history to cover it up. According to Malcolm Gladwell in Outliers, a special opportunity 10,000 hours of practice is what made the Beatles world-class performers. If you want a roadmap that expands on that thought, this is your book. After all, every band is a business, and this a great case-study.


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