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NARM White Paper Explores Digital Music’s Technical Challenges


image from www.hypebot.com NARM and its Digital Think Tank have just released "Digital Supply Chain & Operations” which explores operational issues facing the music industry as it transitions to digital.

image from dolphinsoftware.files.wordpress.com The report takes on the uber-technical issues the surround the accurate and efficient delivery of music and related metadata. If you've ever tried to clean up you mp3 collection much less move an album from one digital distributor to another on iTunes, you begin to understand it's importance.

"Accurate and efficient communication of release information and sales reporting is the backbone of the current music business, and most importantly, what the business is to become," states Bill Wilson,  NARM Director of Digital Strategy and Business Development.

Key issues include:

  • Implementation of Digital Data Exchange (DDEX) standards
  • Universal, unchanging song and album IDs to simplify takedowns and rights changes
  • Creation of easy-to-integrate feeds of marketing information
  • Integrating unique identifiers into royalty processes for multiple digital formats

The NARM Digital Think Tank is a special task force within NARM dedicated to resolving issues related to the enterprise-level digital music business. The Digital Think Tank’s Digital Supply Chain & Operations Work Group includes Amazon.com, Apple, Consolidated Independent, EMI Music, IODA, Medianet, Mix & Burn, Neurotic Media, Nokia, Sony Music, Topspin Media, Universal Music Group Distribution, and WEA.

You can obtain a free copy of the report here.


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