Music Marketing Lessons (from a Furniture Store)
This is a repost from David Hooper over at Music Marketing [dot] com. It describes how excellent customer service can really enhance the experience you provide to your customer/client/artist. I like to think that I provide this type of service as well and if I don't I wish you, my clients, would tell what I can do better.
After all, it's you I really want to help make great art. I want the experience of helping you make that art to be the best it can possibly be. Enjoy the article.
Written by David Hooper
If you're wondering how companies like Apple, Amazon, and Google are kicking ass and taking names, even in a "down" economy, here's the answer...
User experience.
This stuff isn't just for the supernerds who program iPhone apps and websites; it's something you can use in your music marketing and it's a lot more simple than people make it out to be.
For example, take a look at this letter I received in my mailbox yesterday...
You can read the rest of the article over at Music Marketing [dot] com
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