Music Is A Big Hit On Facebook [NEW STATS]
In the two months since f8 and Facebook's expansion of music in its Open Graph, fans have shared listening activity more than 1.5 billion times. As a result, some of Facebook's biggest music developers have more than doubled their active users and new services saw 2 to 10 time increases. FaceBook provided these service by service stats:
- Spotify: Expanded to the US this summer and added well over 4 million new users since f8.
- Earbits: Y Combinator-funded startup built by a team of musicians saw a 1350% increase in the number of users becoming fans of the band they’re listening to.
- MOG: A unique social business model has led to a 246% growth in Facebook users since f8.
- Rdio: A strong social ecosystem has expanded with a 30x increase in new user registrations from Facebook.
- Slacker: Available across mobile, TV, auto and web, Slacker saw a more than 11x increase in monthly active users in the month following f8.
- Deezer: Based in France, they've added more than 10,000 users per day since finalizing their Open Graph integration.
Facebook also singled out RootMusic and VEVO as established players on the site that have seen bumps since the latest Open Graph changes: "For example, on October 20, VEVO featured videos by Justin Bieber and Rihanna, which resulted in them doubling their daily active users in one day. Separately, RootMusic has seen an increase in engagement from both musicians and users on the 250,000 band Pages it powers, with musicians posting more updates and fans coming back more often to listen to music and engage with artists."
Ticketing has also benefited, according to Facebook reporting that ticketing sites like Eventbrite, Ticketmaster and Ticketfly all have seen between $2 and $6 in direct ticket sales for every link shared on Facebook.