MTV Plans Digital Music Award Show – No Broadcast
MTV is in the process of planning a multiplatform award show that focuses on digital music. The show will encompass a blend of Internet, social media, and mobile – but no live TV broadcast. While details are still sparse, viewers can count on seeing awards handed out for things like best app, best blog, best music meme, and best Kanye West tweet.
And the winner is...
With this effort, MTV hopes to do for digital music what it did for the music video.
Van Toffler, president of MTV Networks, says that this show may or may not have a host or a designated start and finish point. Performances will still be a central element, but the show won't be polished and structured like the VMAs.
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