MTV Digital EVP McCormack On Content, Connections & Snookie [VIDEO]

image from i850.photobucket.com Yesterday's post by Alison McCarthy, "MTV Tries Music Discovery: New Tune Or Catch-up?" looked at recent changes in MTV programming.  Today an insider weighs. Content is still king, according to Dermot McCormack, EVP of Digital Media for MTV Music and Logo Group at a recent Beet.TV Video Strategy Summit at Bloomberg. "Snooki is Snooki," said McCormack referring to the star power of the cast member of MTV's highly MTV show "Jersey Shore."  Watch the video:


MORE: "MTV Tries Music Discovery: New Tune Or Catch-up?"


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