MTT: Why Fans Are File-Sharing Your Music
To continue the discussion on file-sharing, Kyle Bylin has written a post on 4 reasons why fans are file-sharing that can’t be changed. He brings up the point of Decision Paralysis. Fans are faced with even more choices than ever and end up file-sharing music to cope with the paralysis. Fans also file-share when they feel cheated because an album was overpriced or did not live up to their heightened expectations.
"Traditional music consumption systems and tech encouraged certain conduct, such as the gradual development of musical tastes and the act of collecting music in the physical form—both of which the record industry profited handsomely from. A new age brings new systems, technologies, and behaviors, to think fans and business models are frozen in time—untouched by these changes—is a fool’s errand." (Read on.)
Written by Natalie Cheng, MTT intern.