MTT: Finding 5,000 Fans Under Your Nose: A Case for Facebook Ads & Myspace – Now With Glitter
This week on Music Think Tank, there were some great new posts. Music marketer Ty White explored the trials of Facebook ad campaigns and the difficulty of marrying strategy to medium. Some initiatives do great on Facebook, while others cost more than the fans acquired. Next, industry pundit Andrew Dubber takes a critical look at the world of MySpace and explains why under that shiny blue hood there’s much more going on than the average person might think. Mainly, that the site has nothing to do with connecting you to your friends or even enabling bands to reach out to their fans—at the end of the day, MySpace is just one big advertising platform, making us the product and multinational corporations their real customers.