More On How The Biggest Artists Use Social Media
After Famecount published a chart of the top music artists on social networks, based on their friend and follower counts on Facebook, Twitter and YouTube, Stuart Dredge over at Sandbox followed-up and tried to understand what could be learned from what
these artists are doing with their social media fame, and whether there
are lessons to be learned by their peers. His findings are rather counter intuitive, yet maybe they aren't all that surprising.
"If these are the 20 top artists on social media, there’s little to show that this is because they’re doing anything particularly innovative to build their online fanbases. Indeed, there’s a good argument for suggesting that they’re 20 of the most popular artists on social networks because they’re 20 of the most popular artists in the real world. Most fans offline is likely to mean most fans online."