Mixed Reaction To Apple iCloud & iTunes Match

image from www.google.com Early reaction to yesterday's announcement of Apple's iCloud digital locker and iTunes Match has been mixed. Some focused on how iTunes Match essentially legitimizes illegally downloaded music. Others were disappointed by the lack of cloud streaming. Sample reactions:

  • "Apple throws music industry another life vest..... It looks a concession to piracy -- but it at least offers a path to more revenue." (Economic Times)
  • “To download all your purchased music for free to multiple devices? About time! Especially as my computer crashed last week. (And yes, it was a Mac.) We believe music should be connected. People want to discover more music. Not just [listen to the] same music.”- Daniel Ek, founder and CEO of Spotify, told mocoNews.
  • "iCloud: Just A Lot Of Hot Air When It Comes To Streaming?" was the paidContent headline.
  • "It’s a nice offering, but leaves the full promise of cloud-based music up in the air." (Evolver.fm)
  • ""With its launch, the odometer on the music industry is about to reset itself (again)..And the results, I believe, will be stunning." - Jeff Price, TuneCore
  • On the MidemNet blog, I wrote: “How different things would be if something like this this had been done in the original Napster era... But along with their reported $100 million in advances, the major labels may have also have just cemented Apple’s dominant place in music.”


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