Memo To Bands & Promoters: Use Discount Tickets To Announce A Show, Not To Save One

image from www.screenhog.com This simple and powerful idea somes from Scott Perry of The New Music Tip Sheet:

"Don't use sites like Goldstar and Groupon to discount tickets at the last minute, use those services to announce a tour and give fans the discount up front. Offer the cheap seats at 2-for-1 pricing via a partnered presale, and then... 

sell the rest of the tickets at full price. You miss the Groupon sale, you miss the discount, no more of this waiting for a last-minute discount bullshit that's been hurting the biz for the past couple of years."

Brilliant.


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