Mark Mulligan: The Economics Of Free Don’t Add Up, But They Could
The economics of free music don't add up says highly respected music industry analyst Mark Mulligan in a new Midem blog post, and cloud music services are not helping enough.
But significant revenue is possible, argues Mulligan, if the music industry would:
1. Focus on subsidized, consumption-era products. "Think how small a fraction of the cost of a new cars’ price two years of Spotify Premium would be…"
2. Build exciting new music products that don’t just repackage the analogue-era
More on the Midem blog.