Former music exec Steve Stoute is a  matchmaker between music and corporate America. His hookups included Justin Timberlake with McDonald's for the “I’m Loving It” campaign, LeBron James’ partnership with State Farm Insurance, Gwen Stefani's with Hewlett-Packard, Lady Gaga’s deal with MAC Comestics, and Jay-Z’s Reebok line. To promote the release of his new book "The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy" Stuote is developing a video series, “The Tanning Effect" with AOL. Here's a video preview of interview highlights:

Buy: The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy