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Is What’s Good For Blink-182, Good For The Rest Of The Music Industry?

"We're redefining the music business."image from www.harmony-central.com

Blink 182's Tom DeLonge says that with the self-release of the new album  by his side project Angels & Airwaves, he can redefine the music business. His plan is to:

  1. Release the new album free online.
  2. Use corporate sponsorships with Live Nation and Hurley to get 20 million downloads.
  3. Watch the fans flock to Modlife, where they'll all sign up for $6.95 monthly memberships

“If only 5% of that 20 million came back and interacted with the Modlife platform that powers our Web site, the revenue would far exceed anything we'd make from a major label, in any way, shape or form,”  Delonge told Billboard.  “We're redefining the music business. And I honestly think we're going to be 10 times bigger because of it."

While DeLonge may be redefining his own business, can this be a cure for the music industry as a whole? For most artists and labels, the struggle is getting the attention of enough fans so that monetizing 5% of them yields significant revenue. 

And do 20 million people still care about Blink 182 much less Angles & Airwaves?

Watch the official teaser:


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