Internet Broadcasting Grows As Radio Stumbles
A new Bridge Ratings survey asked, "With all the devices at their disposal, which is their primary mobile medium, the one they use the most each day?"
Their AM or FM radio stations are still the primary daily device of 30% of the sample. That's a 9% drop in primary preference. Internet radio and cell phones with the increasing penetration of smartphones. Study sample information:
Sample size: 3000 persons 13+, Error +/- 1.8%
Study was conducted on a national geographic footprint with the following regional sample proportions:
Northeast: 19%, Midwest: 23%, South: 35%, West: 23%