Immitter: New Music Discovery Pandora Style
Debuting alongside 65 other startups at yesterday's VentureBeat Spring DEMO event, Immitter's founders believe that people enjoy discovering new music. But even those willing to venture beyond the traditional label-driven model to find it, don't have the time to wade through millions of MySpace profiles and mp3 blogs.
On Immitter artists upload their original content to be played according to specific parameters, much like Pandora does. Founders Jermaine Kelly and Andre Nurse, aspiring artists themselves, believe that other will be willing to pay for the service because it connects them with a target audience.
Whether or not indie artists will be willing to pay to be on Immitter will, in part, depend on how many active listeners it can deliver.
But as someone who is always on the lookout for new artists, I prefer to discover new music Pandora-style alongside more familiar fare. And rhe bar for an indie artist to be played on Pandora is already fairly low - the artist must be for sale on Amazon. Do you think there's a place for Immitter?