HP Bets Dr. Dre Can Create Laptop Envy
Apple is is anchored by its hipness, but most other computer manufacturers compete on features and price alone. HP is trying to change that via a partnership with Dr. Dre. The hip hop star has created a software called Beats By Dre that purports to replicate full audio richness on the computer. (Don't most people care more about what it sounds like on their iPod?) To house Beats, HP has created a laptop and netbook line dubbed Envy and kicked off the ad campaign with "Under Pressure", a Dr. Dre collaboration with Jay-Z, as the soundtrack.